ABOUT US

ABOUT US

THE IDEA
BEHIND EAT PINK

Can you fall for the flavour and tenderness of pork?

This is what OPAS asks us, the largest product organisation in Italy, which represents 12% of Italian pig farming. So in 2016, OPAS created the Eat Pink brand to promote a nutritious Italian product.
The idea was to create a real food movement that suits the tastes of the most demanding consumers who want a healthy, delicious product which they know where it comes from.

BUT WHERE TO START PRODUCTION?

It is June 2021 and it is hot. You are looking for a breath of fresh air, but in Carpi in Modena, the ovens are on full blast! The new Eat Pink production department is up and running: here they make amazing, tender fillets and also save energy!
This is because Eat Pink also wants to make the world a better place to live in, investing in the most sustainable choices possible, and making a commitment to cut CO2 emissions and to use recyclable and recycled materials.

READY IN A FEW MINUTES

How long has pork been around for? We could not even count that far back!
But have you ever tried meat that is ready in a few minutes and is also delicious and nutritious?
All Eat Pink products want to get rid of the hustle and bustle of everyday life and thinking about what and how to eat. From ribs to loin, Eat Pink treats you to a nutritious, lean dish that you can share with whomever you like!

EAT HEALTHY, LIVE PINK!

What does this mean?

For Eat Pink, a healthy, balanced diet is essential, but sport and free time are equally as important! In short, how much good does a walk do that frees up your mind and makes you feel lighter? Promoting exercise and sport is one of Eat Pink’s values, so… Eat Healthy, Live Pink!