Looking after the planet and improving the environment where we live is a job for all of us as individuals, but companies – whether food producers or not – can also contribute on a large scale, improving the supply chain and implementing measures that have an immediate impact on everyday life.

Producing and distributing meals requires the use of energy, with the subsequent production of CO22 and negative repercussions on the climate; not to mention the waste of valuable goods, which can happen between one step and another: food that is still good which should be put back into circulation so it reaches those who need it. But how is this actually done?

Eat Pink recently launched a collaboration with Regusto – an organisation created to reduce waste and consumption – and the first results were very encouraging: in March, Eat Pink made its first donation, which helped save over 200 meals and cut carbon dioxide emissions by a total of 20 kg.

And this is only the beginning!

An ethical chain

Regusto was created from a project by Recuperiamo s.r.l. It is the first platform that combats food waste, working on stock management and excess food. By using blockchain technology it is possible to put companies that want to sell or donate their products in contact with non-profit organisations or associations that need them; all using a computerised system that tracks every single step and calculates the actual benefit of each transaction, from an environmental, social and economic point of view.

Just think that a donation of about 100 kg of food products can prevent the production of 35 kg of CO2, the consumption of 1350 m2 of land and the use of 380 m3 of water; it also helps save on disposal costs, waste taxes and raw material processing. If we add the recovery of 200 meals to these figures, there is all the more reason to be sure that we have done something good for everyone.